What is email marketing?
Email marketing is an effective marketing channel that uses email for advertising your company's products either services. It is a kind of direct marketing as well as digital marketing. Incorporating it into your marketing automation efforts can assist make your customers aware of your latest items or offers. It can also perform a crucial part in your marketing strategy through various marketing emails through generating leads, raising brand awareness, creating connections, and keeping customers engaged between transactions.
The Company Overview.
Nathan Barry started ConvertKit as a side project in 2013, and it immediately gained traction in the blogosphere. It now generates over $10 million per year in revenue and is used by over 30,000 online creators worldwide.
Convertkit Features.
- Free landing page builder with fully customisable templates
- Design lead magnets, coming soon pages, course sign up pages etc., besides ease.
- A ton of easy integrations among other tools like Teachable, Shopify and so on.
- Excellent email marketing automation where you can set rules based on your subscriber's actions.
- Unlimited sign-up forms with responsive templates.
- The capability to design pop-up forms, including exit-intent pop-ups.
- Their email designer helps you write compelling yet straightforward emails.
- Incredible email reporting where you can track conversion rates on your homepage dashboard.
- RSS to email automation.
- Access to A/B testing.
- The technique to organise your subscribers from one email list with tags plus segments.
ConvertKit Pricing.
At this time, you should take a step back and examine ConvertKit to completely comprehend its cost, features, and whether or not you're getting good value for your money.
ConvertKit offers packages based on the size of your mailing list. Monthly rates range from $29 to $3,999. Plus, users with up to 1,000 members, for example, will pay $29 per month.
ConvertKit has different packages based on list size. Here’s a breakdown:
- 0 – 1,000 subscribers: $29/month.
- 1,000 – 3,000 subscribers: $49/month.
- 3,000 – 5,000 subscribers: $79/month.
ConvertKit Pros and Cons.
Without mentioning its advantages and disadvantages, this ConvertKit review would be incomplete. So, here's a rundown of some of the advantages and disadvantages we've identified so far with ConvertKit. This part will be updated as current information becomes available.
PROS:
- It allows a free plan to manage up to 1000 email subscribers (an excellent strategy for beginners).
- It is straightforward to use, even for newcomers.
- Offers free migrations, which mean you can shift from your existing email marketing provider to ConvertKit free of charge (which involves moving your lists plus information from your current email marketing software toward ConvertKit).
- ConvertKit has the Most reliable email deliverability rate. According to them, ConvertKit transferred over a billion messages with a delivery rate of 99%, which is excellent.
- You won't be rated for duplicate (or redundant) subscribers, unlike other services like AWeber as ConvertKit carries only for "UNIQUE subscribers".
- No matter what plan you're utilising, you can send countless emails with ConvertKit.
- They usually roll out updates to their software with the latest and unique features.
- To improve conversions, implement tags to divide your email list and send newsletters or broadcasts to specific people (instead of sending your emails to the whole list).
- You can create unlimited landing pages.
- Entrance to visual automation funnels, which aid you to explore the route of your email subscribers, which eventually helps you with higher conversion rates.
- Superior reporting features, as you can also observe the top referrers of your email subscribers.
CONS:
- Restricted email templates (mostly, their email templates have plain text). Therefore, you'll have to customise using an HTML editor to use appealing or design-oriented email templates.
