This comprehensive platform includes both DIY items in the printed apparel, bags and cases, poster print, clothing and accessories, home & office, smartphone & tablet, buttons & magnets, watches & jewellery, and gift idea categories, as well as ready-made, usually colour-customizable designs by artists from around the world.
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What also impresses me is that CowCow allows creatives to open their storefronts and dock their ideas onto the company's "blanks portfolio," which includes over 400 goods. If the descriptions and reviews are believed, this allows consumers to open their stores quickly and easily. The handling is then handled by CowCow, which includes creation (configuration and editor function), printing, and shipping. Furthermore, CowCow, as the provider of these associated proprietary stores, does not charge a registration/set-up fee but instead stipulates a monthly cost of no more than 9.99 USD, as well as basic prices for "blank" products based on the store category (Free/Premium/VIP) chosen.
Despite the relatively modest monthly fixed charges for one of these improved choices, anyone choosing a Premium or VIP store pays lesser pricing for "blank" products and still makes more profit the more things they sell via their store. Whether an artist sells through CowCow or their store, the core premise remains the same: defined introductory pricing and store operators can set their markups. In other words, the provider has complete control over how high they want their margin to be.
A few CowCow goods are available on Amazon, although the selection is limited, and these things include ready-made designs with consumers having to choose only the size they need. CowCow, based on its (still) little demonstration on Amazon, does not appear to be particularly interested in forcing the speed of this business.
There's no beating around the reality that this eCommerce platform concentrates on product customization. As a result, the first category on the website, which otherwise appears to be user-friendly, is "Design Your Own." CowCow's editor is easy, though more sophisticated articles of apparel, such as men's jumpsuits (see above - yes, they are marketed), require more consideration. There are more than four changeable side elements in this case, which opens up a lot of design possibilities. If the resolution is too low, a direct warning is sent. The short explanation text for individuals who aren't familiar with print is quite helpful. Silverlight Designer can be used as an editing environment by anyone who utilizes Chrome or Internet Explorer as their browser. However, in my opinion, this relatively outdated tool adds little value when compared to the standard editor's simple options.
CowCow is a mid-sized corporation in terms of pure company size, with more than 150 German standards. Production (which employs the most people), Marketing, and Programming make up the company's workforce. Even store owners who are CowCow consumers gain additional sales. Even though CowCow has been in business for over ten years, there is very little quantitative information about the publicly available company. Customers and distributors can expect more than 100 new designable products each year, thanks to a yearly investment of tens of millions of dollars in enlarging the portfolio.
We're not talking about the low pricing that many people associate with Chinese products. Because each product is made separately or following constantly changing specifications, it isn't easy to obtain economies of scale – which is sometimes reflected in the price. However, paying roughly $60 for a sweater on which you may personalize various elements with photographs, text, and backgrounds is not unreasonable.
The entire website gives off a good vibe; the only thing that makes me nervous is the delivery charges. This is because they don't fully match the explanations of whether or not shipping expenses apply. Although it is stated that shipping is free, there appears to be a vast list of "exceptions" when looking at the additional charges for specific items, which is reflected in some product reviews. As previously stated, products are sent internationally. According to the company's information, regular shipment lead times with USPS are between 8 and 12 working days, and with FedEx are between 2 and 4 working days. If delivery is required sooner, the buyer must incur an additional 30 USD in shipping expenses for the first item and other surcharges for each additional item because FedEx shipping costs by default.
